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Made for living in.

 

When we entered the scene in 2007 it was generally accepted that a shoe could not look good and feel great, especially after hours of wearing. We set about changing this one step at a time. Our mission is to empower you to live an active and fulfilled life. Supporting you from the ground up with the perfect combination of biomechanics, comfort and fashion.

Made for Living In

 

Biomechanics

We study the movement of the body and engineer our shoes accordingly to promote optimal body alignment and complement your natural walking style.

Biomechanics

 

Comfort

We bring it to every style, designing shoes to create the most even distribution of body weight possible. Each of our midsoles achieves this in a different way to complement the silhouette. We wouldn’t use the same technology with a sneaker and a ballerina, for example. But both will keep your feet feeling as happy at the end of the day as they do at the beginning.

Comfort

 


Fashion

From casual trainers to elegant workwear, you’ll find the perfect style for your days and nights. 

Fashion

 

Comfort is in our soles

Don’t just take our word for it, the only way to feel the FitFlop difference to live your life in our shoes. 

Comfort is in our soles